David Dutreuil serves as the Head of Catalog & Strategic Marketing at Warner Music France, where he plays a pivotal role in maximizing revenue and profits for both shallow and deep catalog offerings. With a robust background in content creation and monetization, David expertly navigates...
David Dutreuil serves as the Head of Catalog & Strategic Marketing at Warner Music France, where he plays a pivotal role in maximizing revenue and profits for both shallow and deep catalog offerings. With a robust background in content creation and monetization, David expertly navigates the complexities of the music industry, leveraging his extensive expertise in negotiation, marketing, and digital strategies to drive impactful results. His leadership extends to managing a dynamic team of six marketing and digital managers, fostering an environment that thrives on collaboration and innovation.
In his current role, David oversees artist and brand contracts, skillfully negotiating renewals and catalog acquisitions that enhance Warner Music's portfolio. His strategic approach to catalog management not only optimizes content monetization but also aligns with the evolving landscape of digital and e-commerce platforms. David's proficiency in marketing strategy and project management allows him to juggle multiple initiatives while maintaining an "always-on" mindset, ensuring that Warner Music France remains at the forefront of industry trends.
Key projects under David's guidance include the development of strategic partnerships that amplify the visibility and reach of the catalog, as well as the implementation of targeted marketing campaigns that resonate with diverse audiences. His soft skills—passion, perseverance, and diplomacy—complement his technical abilities, enabling him to navigate the challenges of the industry with resilience and respect. As a result, David Dutreuil is not only a catalyst for growth within Warner Music France but also a respected leader in the broader music marketing landscape.
