As the Vice President of Analytics at Horizon Media, Vidisha Narula plays a pivotal role in shaping data-driven strategies that enhance advertising effectiveness across diverse sectors, including Consumer Packaged Goods (CPG), Entertainment, and Healthcare. With a robust background in Business Intelligence and Advanced Analytics, Vidisha...
As the Vice President of Analytics at Horizon Media, Vidisha Narula plays a pivotal role in shaping data-driven strategies that enhance advertising effectiveness across diverse sectors, including Consumer Packaged Goods (CPG), Entertainment, and Healthcare. With a robust background in Business Intelligence and Advanced Analytics, Vidisha provides invaluable thought leadership on analytics and data delivery, ensuring that client accounts benefit from optimized media insights and campaign performance. Her expertise in multi-channel attribution analysis and customer profiling allows her team to dissect complex data sets, delivering actionable insights that drive strategic planning and enhance overall marketing effectiveness.
Vidisha oversees a talented team of analytics experts who leverage cutting-edge tools such as Adobe Advertising Cloud DSP and Adobe Advertising Search, Social, & Commerce (SSC). Under her leadership, the team excels in creating dynamic visualizations and dashboards that translate intricate data into clear narratives, empowering clients to make informed decisions. Her commitment to team building and project management fosters a collaborative environment where innovation thrives, and analytics solutions are tailored to meet specific client needs.
In addition to her technical skills, Vidisha is adept at resource allocation and requirements gathering, ensuring that projects are executed efficiently and effectively. Her strategic vision and executive visibility enable her to align analytics initiatives with broader business objectives, ultimately driving growth and success for Horizon Media and its clients. With a passion for training and development, Vidisha is dedicated to nurturing the next generation of analytics professionals, ensuring that the industry continues to evolve and adapt in an increasingly data-centric world.
