As the Global Vice President and Lifestyle Footwear Product Lead for Women at Nike, Alessia Malvestio is at the forefront of innovation in the footwear industry, combining her extensive experience with a passion for empowering female consumers. With over 24 years in the fashion and...
As the Global Vice President and Lifestyle Footwear Product Lead for Women at Nike, Alessia Malvestio is at the forefront of innovation in the footwear industry, combining her extensive experience with a passion for empowering female consumers. With over 24 years in the fashion and sport sectors, Alessia has honed her expertise in merchandising, trend analysis, and product marketing, making her a pivotal figure in shaping Nike's women's lifestyle footwear strategy.
In her current role, Alessia is responsible for setting the product vision and direction for a dynamic team of footwear directors, product line managers (PLM), merchants, designers, and developers. Her leadership style emphasizes collaboration and creativity, fostering an environment where her team can ideate and execute world-class footwear that resonates with women globally. Key projects under her guidance include the development of innovative product lines that not only reflect current fashion trends but also prioritize functionality and comfort, ensuring that Nike’s offerings meet the diverse needs of female consumers.
Alessia's commitment to deepening consumer connections is evident in her strategic approach to product development, where she leverages market insights and consumer feedback to drive product enhancements and create compelling narratives around each collection. Her ability to navigate the complexities of retail and pricing strategies further solidifies her role as a leader in the industry. As she continues to push the boundaries of what women's footwear can achieve, Alessia remains dedicated to delivering products that inspire confidence and empower women to express their individuality through sport and lifestyle.
