As the Senior Director of Marketing at McGraw Hill, Natalie King brings over 16 years of extensive experience in marketing, sales, and product development, positioning her as a pivotal figure in the Higher Education sector. In her current role, she leads a dynamic team of...
As the Senior Director of Marketing at McGraw Hill, Natalie King brings over 16 years of extensive experience in marketing, sales, and product development, positioning her as a pivotal figure in the Higher Education sector. In her current role, she leads a dynamic team of Higher Ed Marketing Managers, overseeing the go-to-market strategies for a diverse portfolio of technology and print products. Natalie's strategic vision focuses on refining the McGraw Hill brand, ensuring seamless integration of products into educational environments, and fostering strong partnerships with faculty to enhance student learning outcomes.
Under her leadership, key projects have included the development of innovative content marketing strategies that resonate with educators and institutions alike. By leveraging her expertise in online marketing and editorial processes, Natalie has successfully driven campaigns that not only elevate brand awareness but also align closely with customer needs. Her ability to weave compelling narratives through storytelling has proven instrumental in building lasting relationships with stakeholders.
Moreover, Natalie is dedicated to people development, emphasizing the importance of training and mentorship within her team. She actively promotes a culture of collaboration and conflict resolution, ensuring that her team is equipped to navigate the complexities of the publishing landscape. With a keen eye on sales operations and a deep understanding of Salesforce training, Natalie is adept at harnessing data-driven insights to inform marketing strategies that propel growth and innovation at McGraw Hill. Her commitment to excellence and strategic foresight continues to shape the future of educational publishing, making her an invaluable asset to the organization.
