Madison Edgar is a seasoned professional with over 14 years of experience in events strategy, marketing, and partnerships, currently serving as the Senior Director of Events and Marketing at American Media. In this pivotal role, Madison leverages her extensive expertise to orchestrate high-impact events that...
Madison Edgar is a seasoned professional with over 14 years of experience in events strategy, marketing, and partnerships, currently serving as the Senior Director of Events and Marketing at American Media. In this pivotal role, Madison leverages her extensive expertise to orchestrate high-impact events that resonate with diverse audiences across 12 international markets, including Europe and Asia. Her ability to manage event execution from concept to completion showcases her exceptional project management skills and her commitment to delivering unique, engaging experiences that elevate brand visibility.
A key aspect of Madison's role involves cultivating strategic relationships within the esports industry, where she has successfully partnered with major players like Riot Games and Activision/Blizzard. These collaborations not only enhance American Media's portfolio but also open avenues for innovative crossover opportunities and business integration. Madison's deep understanding of the entertainment landscape is further exemplified by her talent bookings, which include renowned artists such as John Legend, Mary J. Blige, Pitbull, Snoop Dogg, and 50 Cent, ensuring that each event is not only memorable but also aligns with current industry trends.
Madison is also a staunch advocate for diversity, equity, and inclusion (DE&I) and sustainable practices within the events she curates. By prioritizing these values, she not only enhances the brand's reputation but also contributes to a more inclusive industry. Her skills in public relations, live events, business development, and stakeholder management position her as a leader in the field, driving innovative solutions that keep pace with the ever-evolving landscape of events and marketing. Through her work, Madison Edgar continues to bring brands to life, creating experiences that leave a lasting impact.
