As the Director of Automotive Consulting at J.D. Power and Associates, Steven Younan plays a pivotal role in shaping the future of the automotive industry through data-driven insights and strategic guidance. With a robust background in corporate and strategic planning, Steven leverages J.D. Power's industry-leading...
As the Director of Automotive Consulting at J.D. Power and Associates, Steven Younan plays a pivotal role in shaping the future of the automotive industry through data-driven insights and strategic guidance. With a robust background in corporate and strategic planning, Steven leverages J.D. Power's industry-leading proprietary tools and analytics to provide senior management teams with comprehensive market insights. His expertise enables clients to recognize conquest opportunities, optimize vehicle pricing and promotion strategies, and ultimately drive incremental sales growth.
Steven's deep understanding of the consumer mindset has been instrumental in developing numerous award-winning automobiles and crafting highly effective marketing strategies. His collaborative approach involves working closely with Original Equipment Manufacturers (OEMs) and vehicle development teams to identify and address unmet consumer needs, ensuring that product offerings resonate with target audiences. By focusing on product planning and portfolio strategy, Steven helps clients navigate the complexities of market dynamics and consumer preferences.
Key projects under Steven’s leadership have included initiatives aimed at enhancing brand development and product marketing strategies, which have resulted in significant improvements in market share and customer satisfaction. His skills in team building, market analysis, and pricing strategy further enable him to drive impactful results across various corporate environments, from startups to established automotive giants. With a commitment to fostering innovation and excellence, Steven Younan continues to be a driving force in the automotive consulting landscape, helping clients achieve sustainable growth and competitive advantage in an ever-evolving market.
