Nayoung Shin serves as the Vice President of Marketing at Hatcheri Foods, a dynamic incubator and accelerator dedicated to nurturing small to medium-sized food companies. With over 18 years of experience in the consumer packaged goods (CPG) sector, Nayoung has honed her expertise in product...
Nayoung Shin serves as the Vice President of Marketing at Hatcheri Foods, a dynamic incubator and accelerator dedicated to nurturing small to medium-sized food companies. With over 18 years of experience in the consumer packaged goods (CPG) sector, Nayoung has honed her expertise in product development, brand management, and strategic planning across a diverse array of multicultural food brands. Her impressive track record includes successfully leading multiple brand turnarounds and driving innovation that resonates with consumers in both US and international markets.
At Hatcheri Foods, Nayoung is at the forefront of key projects that focus on developing high-growth consumer brands. She leverages her deep understanding of market research and consumer insights to craft compelling marketing strategies that not only elevate brand visibility but also enhance profitability. Her strategic approach to P&L management ensures that each initiative aligns with the company’s financial goals while fostering sustainable growth.
Nayoung’s proficiency in digital marketing and advertising allows her to effectively engage with target audiences, utilizing data-driven insights to inform campaign strategies. By fostering a culture of collaboration and creativity, she empowers her team to explore innovative solutions that meet the evolving needs of today’s consumers. As a leader in the food industry, Nayoung Shin continues to make significant contributions to the success of Hatcheri Foods, positioning the company as a key player in the competitive landscape of food innovation.
