Pedro Morcillo, as the Founder and CEO of INFOMETRIX Data Insights & Analytics, brings over two decades of entrepreneurial experience to the forefront of the analytics industry. His expertise as a Citizen Data Scientist allows him to bridge the gap between complex data science concepts...
Pedro Morcillo, as the Founder and CEO of INFOMETRIX Data Insights & Analytics, brings over two decades of entrepreneurial experience to the forefront of the analytics industry. His expertise as a Citizen Data Scientist allows him to bridge the gap between complex data science concepts and actionable business strategies, making him a pivotal figure in the development of innovative SaaS analytics platforms. Under his leadership, INFOMETRIX has successfully designed and built advanced analytics models that address critical business challenges, such as customer churn, next best offers, and customer lifetime value.
Pedro’s strategic vision is complemented by his ability to communicate effectively across all organizational levels, fostering a culture of collaboration and innovation. His commitment to understanding and solving problems through a data-centric approach has positioned INFOMETRIX as a leader in predictive, prescriptive, and cognitive analytics. He is adept at navigating complex situations, demonstrating creativity under pressure while driving the strategic direction of the company.
In addition to his technical acumen, Pedro excels in team building and new business development, leveraging his financial skills to enhance brand management and product development initiatives. His focus on the Industrial Internet of Things (IIoT) further underscores his commitment to integrating cutting-edge technology with strategic planning. As he continues to shape the organizational culture at INFOMETRIX, Pedro remains dedicated to delivering exceptional insights that empower businesses to make informed decisions and achieve their objectives. For more information about his work and vision, visit www.Infometrix.co.
