Carsyn Mckenzie is a dynamic Senior Art Director at R/GA, where she leverages her extensive experience in the marketing and advertising industry to drive innovative creative solutions. With a Bachelor of Fine Arts in Communication Design from the Milwaukee Institute of Art and Design, Carsyn...
Carsyn Mckenzie is a dynamic Senior Art Director at R/GA, where she leverages her extensive experience in the marketing and advertising industry to drive innovative creative solutions. With a Bachelor of Fine Arts in Communication Design from the Milwaukee Institute of Art and Design, Carsyn has honed her skills in graphic design, creative strategy, and typography, making her a versatile asset in the fast-paced world of advertising. Her expertise spans various sectors, including Business-to-Business (B2B) and technology, allowing her to craft compelling narratives that resonate with diverse audiences.
At R/GA, Carsyn is currently spearheading key projects that focus on integrating traditional media with cutting-edge digital strategies. Her role involves collaborating with cross-functional teams to develop impactful campaigns that not only elevate brand visibility but also foster meaningful connections with consumers. One of her notable initiatives includes the launch of a comprehensive packaging redesign for a major tech client, which successfully enhanced the product's market appeal and user experience.
In addition to her project work, Carsyn is passionate about promoting diversity within the industry. She actively participates in initiatives like c0ffe3, a search tag designed to help companies discover diverse talent across LinkedIn. This commitment to inclusivity reflects her belief that diverse perspectives drive creativity and innovation. With her strong organizational skills and strategic planning acumen, Carsyn Mckenzie continues to shape the future of advertising, making her a key player in the creative landscape.
