Karla Tobin serves as the Marketing Director at Yakabod, where she leverages her PMP certification and extensive experience in digital marketing to drive impactful demand generation strategies and enhance brand visibility. With a robust background in both Enterprise B2B and Commercial B2C sectors, Karla is...
Karla Tobin serves as the Marketing Director at Yakabod, where she leverages her PMP certification and extensive experience in digital marketing to drive impactful demand generation strategies and enhance brand visibility. With a robust background in both Enterprise B2B and Commercial B2C sectors, Karla is adept at orchestrating comprehensive marketing campaigns that resonate with target audiences. Her people-first approach emphasizes aligning marketing strategies with product development and business processes, ensuring that every initiative is designed to enhance the customer journey.
At Yakabod, a leader in secure case management solutions, Karla is at the forefront of several key projects aimed at elevating the company’s profile within the federal community and beyond. She has spearheaded initiatives that integrate advanced marketing technologies, including CRM systems and marketing automation platforms like Marketo, to streamline lead generation and customer engagement efforts. By focusing on data-driven decision-making, Karla has successfully implemented marketing campaigns that not only boost online visibility through search engine marketing (SEM) and social media management but also foster meaningful relationships with clients.
Karla’s expertise in email marketing and online advertising complements her strategic vision, allowing her to craft compelling narratives that highlight Yakabod’s best-of-breed products. Her commitment to customer-centric marketing ensures that Yakabod remains not just a service provider, but a trusted partner in secure case management. As she continues to innovate and adapt to the evolving landscape, Karla is dedicated to positioning Yakabod as a go-to solution for organizations seeking reliable and validated case management tools.
