Drew Hendricks serves as an Adjunct Professor of Advertising at the University of Oklahoma, where he leverages his extensive background in consumer and media research to enrich the academic experience of his students. With 16 years of experience as a communication professional and business strategist,...
Drew Hendricks serves as an Adjunct Professor of Advertising at the University of Oklahoma, where he leverages his extensive background in consumer and media research to enrich the academic experience of his students. With 16 years of experience as a communication professional and business strategist, Drew is adept at navigating the complexities of contemporary advertising challenges. His role involves instructing students on the intricacies of consumer research, emphasizing the importance of both primary and secondary data sources in developing effective marketing and communication strategies.
Drew's teaching methodology is grounded in real-world application, encouraging students to engage with critical issues in advertising, including socio-cultural dynamics, legal and regulatory frameworks, and ethical considerations. By fostering a collaborative learning environment, he prepares students to tackle the multifaceted problems faced by today’s advertising professionals. His expertise in market research project management and consumer insight allows him to guide students in formulating comprehensive research plans that align with their marketing goals.
In addition to his teaching responsibilities, Drew is actively involved in key projects that explore innovative approaches to advertising and brand management. His skills in digital marketing and strategic planning not only enhance his curriculum but also inspire students to think creatively about new business development and entrepreneurship. By bridging the gap between academic theory and practical application, Drew Hendricks is shaping the next generation of advertising leaders who are equipped to thrive in a rapidly evolving industry.
