Barnaby Edwards serves as the Senior Director of Product Marketing at IAB Tech Lab, where he plays a pivotal role in shaping the future of the digital media ecosystem. With a robust background in both advertising technology (ad tech) and marketing technology (martech), Barnaby is...
Barnaby Edwards serves as the Senior Director of Product Marketing at IAB Tech Lab, where he plays a pivotal role in shaping the future of the digital media ecosystem. With a robust background in both advertising technology (ad tech) and marketing technology (martech), Barnaby is dedicated to driving innovation and fostering collaboration across cross-functional teams. His passion for discovering new technologies and their applications is evident in his approach to product marketing, where he emphasizes the importance of competitive differentiation and data-driven strategies.
At IAB Tech Lab, Barnaby is responsible for evangelizing the value of technical standards that underpin the digital media landscape. His expertise in digital strategy and business processes enables him to effectively communicate the benefits of these standards to stakeholders across the industry. By leveraging his skills in data analysis and marketing strategy, he ensures that the initiatives he leads not only align with current market needs but also anticipate future trends.
Key projects under Barnaby's leadership include the development of innovative frameworks that enhance mobile advertising and email marketing strategies, utilizing platforms like Stensul to streamline email creation processes. His commitment to driving revenue growth through effective product marketing is complemented by his enthusiasm for artificial intelligence, which he sees as a transformative force in the industry. As a thought leader in the ad tech space, Barnaby Edwards continues to make significant contributions to the IAB Tech Lab, positioning it as a cornerstone of a sustainable and effective global digital media ecosystem.
