Yun Wang serves as a Senior Manager at Sirius XM Radio Inc., where she leverages her extensive expertise in analytics to drive conversion marketing strategies. With a robust background in managed care and customer relationship management (CRM) programs, Yun has honed her skills over six...
Yun Wang serves as a Senior Manager at Sirius XM Radio Inc., where she leverages her extensive expertise in analytics to drive conversion marketing strategies. With a robust background in managed care and customer relationship management (CRM) programs, Yun has honed her skills over six years in extracting, processing, and managing large datasets across various industries, including pharmaceuticals, healthcare, insurance, and retail banking. Her proficiency in statistical modeling, particularly in logistic regression, mixed modeling, and cluster analysis, allows her to derive actionable insights that enhance customer engagement and optimize marketing campaigns.
At Sirius XM, Yun is currently spearheading key projects that focus on predictive modeling and data mining to identify trends and customer behaviors. By utilizing advanced analytics tools such as Stata and ArcGIS, she is able to create sophisticated models that inform strategic decision-making and improve conversion rates. Her ability to lead cross-functional teams in the implementation of data-driven initiatives has been instrumental in refining the company’s marketing efforts, ensuring that campaigns are not only targeted but also effective in reaching diverse audience segments.
Yun’s analytical acumen and leadership capabilities position her as a pivotal figure in the organization, driving innovation and fostering a culture of data-centric decision-making. Her commitment to continuous learning and adaptation in the rapidly evolving landscape of digital marketing analytics ensures that Sirius XM remains at the forefront of industry trends, ultimately enhancing customer satisfaction and loyalty.
