As the Executive Director of the Pikes Peak Region Attractions Association, Pk McPherson leverages his deep-rooted connection to Colorado Springs to drive impactful marketing strategies that elevate local attractions. With a rich heritage as a 4th generation resident, Pk possesses an intrinsic understanding of the...
As the Executive Director of the Pikes Peak Region Attractions Association, Pk McPherson leverages his deep-rooted connection to Colorado Springs to drive impactful marketing strategies that elevate local attractions. With a rich heritage as a 4th generation resident, Pk possesses an intrinsic understanding of the community’s unique dynamics and the tourism landscape. His role involves not only promoting over 25 of the region's most epic and interactive attractions but also fostering collaboration among local businesses and non-profits to enhance their visibility and growth.
Pk's expertise in creative strategy and online marketing is pivotal in crafting compelling campaigns that resonate with both locals and tourists. His hands-on experience in campaign planning and social media management allows him to design innovative marketing initiatives tailored to diverse audiences, ensuring that each attraction stands out in a competitive market. Additionally, his skills in web design and brand development enable him to create cohesive and engaging digital experiences that captivate visitors and encourage exploration of the Pikes Peak region.
Under Pk's leadership, the association has undertaken key projects that not only promote tourism but also support the local economy. By focusing on media buying and advertising strategies that align with budgetary constraints, he empowers attractions to maximize their reach and impact. Pk's commitment to customer service ensures that every interaction reflects the warmth and hospitality of the Pikes Peak community, making his role not just a job, but a passion-driven mission to help local businesses thrive in an ever-evolving tourism industry.
