Peter Viksten is a dynamic force in the sports technology landscape, currently serving as Co-Founder of Sportswik AB, a pioneering app designed to enhance the way sports teams engage with their members and fans. With a rich background that includes pivotal roles as CTO and...
Peter Viksten is a dynamic force in the sports technology landscape, currently serving as Co-Founder of Sportswik AB, a pioneering app designed to enhance the way sports teams engage with their members and fans. With a rich background that includes pivotal roles as CTO and CPO at Lifesum, Peter brings a wealth of expertise in user experience and product development to Sportswik. His vision for the platform is rooted in creating an intuitive and visually engaging environment where team members can effortlessly share event reports, videos, images, and comments, fostering a vibrant community around sports.
Since its inception in 2011 and subsequent launch in 2014, Sportswik has evolved into a vital tool for sports teams at all levels, enabling seamless communication and content sharing. Peter’s leadership is instrumental in driving key projects that focus on enhancing user interface design and interaction design, ensuring that the app remains user-friendly while delivering a rich multimedia experience. His proficiency in concept development and creative strategy is evident in the platform’s corporate identity, which resonates with both teams and their supporters.
With over 20 years of experience in advertising, Peter is passionate about building creative teams that push the boundaries of visual communication. His expertise in Adobe Creative Suite, particularly InDesign, complements his strategic approach to user experience, allowing him to craft compelling narratives that elevate the Sportswik brand. As Sportswik continues to grow, Peter's commitment to innovation and community engagement positions the platform as a leader in sports coverage, making it an essential resource for teams and fans alike.
