As the Vice President of Marketing at Ethena, Chris Vandermarel leverages over 14 years of B2B marketing expertise to drive transformative growth and innovation within the compliance training sector. Ethena’s all-in-one platform is revolutionizing workplace training by offering a diverse catalog of engaging courses, an...
As the Vice President of Marketing at Ethena, Chris Vandermarel leverages over 14 years of B2B marketing expertise to drive transformative growth and innovation within the compliance training sector. Ethena’s all-in-one platform is revolutionizing workplace training by offering a diverse catalog of engaging courses, an automated Learning Management System (LMS), and essential employee relations tools. Under Chris's leadership, the marketing team has successfully scaled demand generation efforts, enhancing brand visibility and establishing Ethena as a trusted partner for organizations seeking to foster a compliant and inclusive workplace culture.
Chris’s strategic vision is evident in key projects that have significantly boosted Ethena's market presence. By implementing data-driven marketing strategies, including SEO optimization and targeted PPC campaigns, he has effectively increased lead generation and customer engagement. His proficiency in digital marketing and web analytics allows him to analyze performance metrics rigorously, ensuring that every initiative aligns with the company's growth objectives.
Moreover, Chris is committed to building high-performance teams that thrive on collaboration and creativity. His leadership style emphasizes empowerment and innovation, fostering an environment where team members can contribute their unique skills—ranging from graphic design to content management systems—to create compelling marketing communications. As a result, Ethena not only meets compliance training needs but also enhances employee experience, making it a preferred choice for organizations striving for excellence in workplace training. Chris Vandermarel’s dedication to driving revenue growth and brand presence positions Ethena at the forefront of the compliance training industry.
