Elisabeth Polson is a seasoned Design and Digital Marketing Consultant with two decades of experience in crafting data-driven marketing strategies that resonate with target audiences. Currently operating as an independent consultant, Elisabeth specializes in developing and executing tailored digital marketing campaigns for small local businesses,...
Elisabeth Polson is a seasoned Design and Digital Marketing Consultant with two decades of experience in crafting data-driven marketing strategies that resonate with target audiences. Currently operating as an independent consultant, Elisabeth specializes in developing and executing tailored digital marketing campaigns for small local businesses, helping them navigate the complexities of modern marketing landscapes. Her expertise lies in integrated marketing, where she seamlessly blends creative design with strategic marketing initiatives to drive brand awareness and customer engagement.
One of her notable projects includes advising Tierra Mar Gallery, a contemporary fine art gallery in Santa Fe, on brand positioning and development. Elisabeth not only executed monthly print advertisements but also spearheaded collector email outreach campaigns, effectively enhancing the gallery's visibility and engagement within the art community. Her ability to leverage user experience (UX) principles ensures that every marketing touchpoint is optimized for maximum impact.
Elisabeth’s proven track record in building and leading high-performing creative teams has enabled her to coach professionals in crafting thoughtful marketing strategies that align with organizational goals. She excels in areas such as marketing automation, product marketing, and business communications, providing clients with the insights needed to make informed decisions. With a commitment to delivering measurable results, Elisabeth continues to empower businesses to thrive in an increasingly digital world, ensuring they not only meet but exceed their marketing objectives.
