Lina Saldarriaga currently serves as the Senior Director of Product Development & Quality Assurance at Zumba, where she leverages her extensive expertise in activewear apparel to drive innovation and quality across the company’s diverse product lines. With a robust background in managing new projects and...
Lina Saldarriaga currently serves as the Senior Director of Product Development & Quality Assurance at Zumba, where she leverages her extensive expertise in activewear apparel to drive innovation and quality across the company’s diverse product lines. With a robust background in managing new projects and team building, Lina is instrumental in defining the production needs for Zumba's activewear, accessories, and footwear. Her strategic oversight ensures that each collection not only meets the highest quality standards but also aligns with the dynamic demands of the fitness market.
At Zumba, Lina spearheads key projects that focus on the development and execution of a comprehensive apparel sourcing strategy. This involves meticulous planning and coordination to achieve the company’s objectives related to quality, volume, cost, delivery, and style. By organizing and implementing a strategic vendor base, she enhances the sourcing process, ensuring that Zumba remains competitive while delivering stylish and functional products that resonate with its vibrant community.
Her expertise in quality control systems and production processes is pivotal in launching new collections that captivate consumers and reflect the latest trends in activewear. Lina's commitment to excellence is evident in her ability to analyze market trends and consumer preferences, allowing her to make informed decisions that drive product development. With a focus on strategic planning and leadership, Lina Saldarriaga continues to elevate Zumba’s brand presence in the activewear industry, fostering a culture of innovation and quality that meets the needs of fitness enthusiasts around the globe.
