Brady May serves as the Sales Director for Natural, Distributor, and Digital channels at Chike Nutrition, where he leverages his extensive expertise in consumer packaged goods (CPG) and account management to drive significant brand growth. With a keen entrepreneurial spirit, Brady has successfully developed and...
Brady May serves as the Sales Director for Natural, Distributor, and Digital channels at Chike Nutrition, where he leverages his extensive expertise in consumer packaged goods (CPG) and account management to drive significant brand growth. With a keen entrepreneurial spirit, Brady has successfully developed and launched strategic partnerships with key broker groups, resulting in a remarkable 7X increase in potential distribution. His innovative approach to building a robust distributor model has facilitated expanded reach through major distributors like KeHE and UNFI, positioning Chike Nutrition for sustained success in a competitive marketplace.
In his current role, Brady leads the distributor sales team, fostering strong relationships with independent accounts, INFRA, and NCG to maximize growth opportunities. His adeptness in managing chargeback disputes ensures that financial processes are streamlined, allowing the team to focus on strategic sales initiatives. Brady's commitment to optimizing performance is evident in his development and implementation of targeted distributor promotional strategies that resonate with both retailers and consumers alike.
Brady’s proficiency in marketplace management, particularly within platforms like Amazon Vendor Central, enhances Chike Nutrition’s digital presence and sales strategy. His analytical skills enable him to conduct thorough sales analysis, ensuring that every decision is data-driven and aligned with the company’s growth objectives. With a borderline unhealthy obsession for driving profitability and brand visibility, Brady May is a pivotal force in Chike Nutrition’s mission to deliver high-quality nutritional products to a broader audience.
