Bruna Cipollini is a dynamic force in the digital marketing landscape, currently serving as the Gerente de Marketing Digital LATAM at Pearson Brasil. With a robust background in Industrial Design, Bruna has seamlessly transitioned her creative skills into the realm of digital marketing, where she...
Bruna Cipollini is a dynamic force in the digital marketing landscape, currently serving as the Gerente de Marketing Digital LATAM at Pearson Brasil. With a robust background in Industrial Design, Bruna has seamlessly transitioned her creative skills into the realm of digital marketing, where she thrives on developing innovative strategies that drive performance and engagement across various platforms. Leading a talented team of 21 professionals, including three direct coordinators and 18 analysts, she expertly manages diverse functions such as paid media (SEM), organic media (SEO), content creation, inbound marketing, and social media initiatives tailored for both B2B and B2C audiences.
Under Bruna's leadership, Pearson Brasil has successfully executed numerous high-impact campaigns that not only elevate brand visibility but also enhance lead generation efforts across Latin America. Her strategic approach involves meticulous planning and execution of marketing strategies for multiple Pearson brands, focusing on their unique value propositions while leveraging data-driven insights to optimize performance. Bruna's expertise in email marketing, web analytics, and PPC advertising allows her to craft compelling narratives that resonate with target audiences, ultimately driving conversions and fostering customer loyalty.
Bruna is passionate about harnessing the latest trends in digital marketing and automation to create a seamless customer journey. Her analytical mindset and commitment to usability ensure that every campaign is not only visually appealing but also strategically sound, maximizing ROI. As a leader in the digital marketing space, Bruna Cipollini continues to push boundaries, inspiring her team to innovate and excel in an ever-evolving industry.
