Heidi Skatrud currently serves as the Enterprise Project Manager at Lands' End, where she leverages her extensive experience in leading organizations through transformational change to drive impactful technology-based initiatives. With a proven track record in the software as a service and high technology sectors, Heidi...
Heidi Skatrud currently serves as the Enterprise Project Manager at Lands' End, where she leverages her extensive experience in leading organizations through transformational change to drive impactful technology-based initiatives. With a proven track record in the software as a service and high technology sectors, Heidi is adept at navigating the complexities of both B2C and B2B environments. At Lands' End, she spearheads key projects that not only enhance operational efficiency but also deliver substantial benefits to stakeholders, including improved customer satisfaction and engagement.
Her expertise in portfolio management and strategic planning enables her to align project goals with the overarching business objectives of Lands' End, ensuring that each initiative contributes to the brand's legacy of quality and service. Heidi's leadership skills are instrumental in fostering collaboration across cross-functional teams, driving innovation, and maintaining a client-focused approach that has resulted in industry-leading profitability and high client retention rates.
Currently, she is leading several transformational projects that integrate advanced technologies into the customer experience, enhancing both the online and offline shopping journeys. By focusing on new business development and effective budgeting processes, Heidi is not only optimizing resource allocation but also positioning Lands' End for sustained growth in a competitive marketplace. Her commitment to excellence and her ability to manage complex programs make her a key asset to the organization, as she continues to elevate the Lands' End brand in the digital lifestyle space.
