Audrey Fix Schaefer serves as the Head of Communications at I.M.P., where she plays a pivotal role in shaping the narrative and enhancing the visibility of some of the most iconic music venues in the United States, including the 9:30 Club, Merriweather Post Pavilion, The...
Audrey Fix Schaefer serves as the Head of Communications at I.M.P., where she plays a pivotal role in shaping the narrative and enhancing the visibility of some of the most iconic music venues in the United States, including the 9:30 Club, Merriweather Post Pavilion, The Anthem, and Lincoln Theatre. With a robust background in public relations and media relations strategy, Audrey expertly navigates the complexities of external communications, ensuring that each venue's unique brand and mission resonate with diverse audiences. Her innovative approach to crisis communications and corporate social responsibility has positioned I.M.P. as a leader in the live music industry, particularly during challenging times.
One of her standout initiatives is the co-creation of "Live At 9:30," a music variety series that showcases emerging and established artists while promoting the cultural significance of live performances. This project not only highlights her expertise in event management and digital media strategy but also underscores her commitment to fostering a vibrant arts community.
In addition to her role at I.M.P., Audrey serves as the head of communications for the National Independent Venue Association (NIVA), where she develops comprehensive communication strategies that advocate for the interests of independent venues nationwide. Her skills in grassroots lobbying and integrated marketing have been instrumental in mobilizing support for policies that protect and promote the independent music scene. With a keen understanding of financial communications and marketing, Audrey Fix Schaefer continues to drive impactful initiatives that elevate the profile of live music and its vital role in our cultural landscape.
