Zihe Xu is a dynamic software engineer at Google, specializing in the Campaign Manager 360 platform within the Serving Infrastructure team. With a robust background in software development and data analysis, Zihe leverages his expertise to enhance the functionality and performance of Google’s ad server,...
Zihe Xu is a dynamic software engineer at Google, specializing in the Campaign Manager 360 platform within the Serving Infrastructure team. With a robust background in software development and data analysis, Zihe leverages his expertise to enhance the functionality and performance of Google’s ad server, which caters to large advertisers seeking to optimize their digital marketing strategies. His role involves designing scalable solutions that facilitate seamless ad campaign execution across a diverse array of publishers, ultimately driving better engagement and conversion rates for clients.
Zihe's academic credentials, including a Master of Science from Carnegie Mellon University and a Bachelor's degree from the University of Warwick, have equipped him with a strong foundation in computer science and quantitative analysis. His proficiency in programming languages such as Python and tools like Matlab enables him to tackle complex problems and implement innovative features that improve user experience and reporting capabilities within the Campaign Manager 360 platform.
In addition to his technical skills, Zihe’s experience at JPMorgan has honed his understanding of fixed income and financial data analysis, allowing him to bring a unique perspective to his current projects. His ability to communicate effectively in both English and Mandarin enhances his collaboration with international teams, fostering a culture of creativity and entrepreneurship. As an extroverted and motivated individual, Zihe is passionate about driving impactful solutions that not only meet the needs of advertisers but also contribute to the broader goals of the Google Marketing Platform.
