As the Senior Manager of Corporate Communications Platforms at Delta Air Lines, Mallory Schroth plays a pivotal role in shaping the airline's internal and external communications strategies. With a robust background in public relations and corporate communications, she expertly navigates the complexities of digital strategy,...
As the Senior Manager of Corporate Communications Platforms at Delta Air Lines, Mallory Schroth plays a pivotal role in shaping the airline's internal and external communications strategies. With a robust background in public relations and corporate communications, she expertly navigates the complexities of digital strategy, ensuring that Delta's messaging resonates with diverse target audiences. Mallory's current focus is on enhancing the Delta News Hub and the internal communications website, transforming them into leading communications tools that not only inform but also engage stakeholders.
Her expertise in content strategy and user experience is instrumental in developing a cohesive narrative that reflects Delta's brand values while optimizing for search engines. By implementing a comprehensive SEO strategy, she ensures that the content is not only accessible but also discoverable, driving traffic and engagement across platforms. Mallory is dedicated to fostering an author community, empowering colleagues to contribute to the narrative and enhancing the overall content quality through collaborative efforts.
In addition to her strategic initiatives, Mallory's skills in social media measurement and web content writing enable her to analyze performance metrics, refining approaches to maximize impact. Her passion for relationship building and research further enriches her work, allowing her to stay ahead of industry trends and leverage new media effectively. As she continues to stretch her business knowledge, Mallory remains committed to elevating Delta's communications platforms, ensuring they serve as intuitive, informative, and engaging resources for all audiences.
