As the Executive Director of Sales and Marketing at Renewable Energy Group (REG), Jon Scharingson plays a pivotal role in shaping the future of sustainable energy solutions. With a robust background in renewable fuels, Jon leads a dynamic team that drives the marketing and sales...
As the Executive Director of Sales and Marketing at Renewable Energy Group (REG), Jon Scharingson plays a pivotal role in shaping the future of sustainable energy solutions. With a robust background in renewable fuels, Jon leads a dynamic team that drives the marketing and sales strategies for REG, the nation’s foremost producer of biodiesel and renewable diesel. Under his leadership, the company has successfully marketed over 500 million gallons of fuel in 2018 alone, solidifying its position as a key player in the alternative energy sector.
Jon's expertise in marketing strategy and market analysis is instrumental in navigating the complexities of the renewable energy landscape. He is adept at identifying emerging trends and consumer needs, which allows REG to tailor its offerings effectively. His strong skills in contract negotiation and sales management have facilitated strategic partnerships that enhance the company’s market reach and operational efficiency. Additionally, Jon's experience in mergers and acquisitions has been crucial in expanding REG’s footprint, particularly with its 11 active biorefineries across North America.
Key projects under Jon's direction include innovative marketing campaigns that promote the benefits of biomass-based diesel, as well as initiatives aimed at increasing customer engagement and brand loyalty. His commitment to sustainability and alternative energy not only drives REG's growth but also contributes to a broader mission of reducing carbon emissions and fostering a cleaner environment. As the renewable energy sector continues to evolve, Jon Scharingson remains at the forefront, championing the transition to sustainable fuel solutions and positioning REG as a leader in the industry.
