As the Sr. Director of Digital Marketing at The Pokémon Company International, Andrew Hartpence stands at the forefront of one of the most beloved entertainment franchises in the world. With a rich background in digital media and a passion for innovative marketing strategies, Andrew leads...
As the Sr. Director of Digital Marketing at The Pokémon Company International, Andrew Hartpence stands at the forefront of one of the most beloved entertainment franchises in the world. With a rich background in digital media and a passion for innovative marketing strategies, Andrew leads a dynamic team that crafts and executes multifaceted marketing campaigns across various platforms. His expertise spans mobile games, the Pokémon Trading Card Game (TCG), Pokémon Center eCommerce, publishing, licensing, and animation, ensuring that each initiative resonates with fans while driving significant business impact.
Andrew is particularly adept at creating "safe sandboxes" for his team, fostering an environment where creativity flourishes and big ideas can take shape. His leadership style emphasizes collaboration and the importance of building all-star teams, allowing for the seamless integration of diverse skills and perspectives. By leveraging his extensive experience in project management and strategic partnerships, Andrew has successfully navigated the complexities of the digital landscape, employing agile methodologies to adapt to the ever-evolving market.
Key projects under Andrew's direction include innovative social media marketing campaigns that engage Pokémon's vast community, as well as strategic monetization efforts that enhance user experience while driving revenue growth. His commitment to harnessing the latest trends in new media and search engine marketing (SEM) has positioned Pokémon as a leader in digital engagement, ensuring that the brand remains relevant and exciting for both new and longtime fans alike. Through his visionary approach, Andrew continues to elevate Pokémon’s digital presence, making it a cornerstone of the franchise's ongoing success.
