Troy Curtis serves as the Executive Vice President at University Fancards, where he leverages his extensive expertise in sales management and business development to drive innovative solutions for sports fans. Under his leadership, University Fancards has successfully positioned itself as a pioneer in the collegiate...
Troy Curtis serves as the Executive Vice President at University Fancards, where he leverages his extensive expertise in sales management and business development to drive innovative solutions for sports fans. Under his leadership, University Fancards has successfully positioned itself as a pioneer in the collegiate merchandise space, offering unique Mastercard® licensed gift cards and reloadable debit cards that allow fans to engage with their favorite teams through everyday purchases. Troy's visionary approach has been instrumental in scaling the business, fostering strategic partnerships, and enhancing customer experiences.
Currently, Troy is spearheading several key projects aimed at expanding the reach of Fancards across various national accounts, ensuring that fans from coast to coast can access these exciting products. His adeptness at strategic planning and sales operations has led to the development of tailored marketing campaigns that resonate with college sports enthusiasts, ultimately driving sales and brand loyalty. Moreover, Troy is committed to mentoring emerging leaders within the organization, emphasizing the importance of relationship-building and collaboration in achieving collective success.
As a seasoned entrepreneur and investor, Troy’s passion for food and beverage also informs his approach to business, enabling him to identify and capitalize on market trends that align with consumer interests. His ability to navigate complex P&L structures while raising capital has positioned University Fancards for sustained growth in a competitive landscape. With a focus on continuous learning and personal development, Troy Curtis exemplifies the qualities of a true connector and visionary leader in the collegiate sports merchandising industry.
