Supratik Sengupta is a seasoned business executive with over two decades of experience in the fast-moving consumer goods (FMCG) and over-the-counter (OTC) marketing sectors. Currently serving as the Head of Marketing for Consumer Healthcare at Lupin, Supratik is at the forefront of driving strategic initiatives...
Supratik Sengupta is a seasoned business executive with over two decades of experience in the fast-moving consumer goods (FMCG) and over-the-counter (OTC) marketing sectors. Currently serving as the Head of Marketing for Consumer Healthcare at Lupin, Supratik is at the forefront of driving strategic initiatives that enhance brand visibility and market penetration. His role encompasses managing a complex and diverse portfolio, where he is responsible for the overall marketing function, ensuring alignment with business objectives and financial performance.
With a strong foundation in brand building and innovation, Supratik leverages his formal training in innovation to spearhead key projects that resonate with consumer needs and preferences. His expertise in marketing research and competitive analysis allows him to identify market trends and consumer insights, which are critical for developing effective marketing strategies. Supratik’s strategic planning capabilities enable him to craft comprehensive marketing campaigns that not only elevate brand equity but also drive sales growth.
Adept at team building and negotiation, Supratik fosters a collaborative environment that encourages creativity and accountability among his team members. His results-oriented approach has led to the successful launch of several healthcare brands that have significantly contributed to Lupin’s market share. As he continues to navigate the dynamic landscape of consumer healthcare, Supratik remains committed to delivering innovative solutions that meet the evolving needs of consumers while achieving sustainable business growth.
