Gonzalo Amorena currently serves as the Jefe de Monetización at Artear, where he plays a pivotal role in driving the programmatic monetization strategies across the company's diverse digital properties, including tn.com.ar, eltrecetv.com.ar, ciudad.com.ar, eldoce.tv, and cucinare.tv. With a strong foundation in digital marketing and communication,...
Gonzalo Amorena currently serves as the Jefe de Monetización at Artear, where he plays a pivotal role in driving the programmatic monetization strategies across the company's diverse digital properties, including tn.com.ar, eltrecetv.com.ar, ciudad.com.ar, eldoce.tv, and cucinare.tv. With a strong foundation in digital marketing and communication, Gonzalo leverages his expertise in rich media and web analytics to optimize revenue streams and enhance user engagement. His responsibilities encompass the development and execution of innovative advertising solutions that align with the evolving landscape of digital media.
Gonzalo's proficiency in Google Analytics allows him to derive actionable insights from data, enabling him to fine-tune marketing strategies and improve overall performance. His experience in e-commerce and social media marketing further enriches his approach, ensuring that Artear's digital platforms remain competitive and relevant in a fast-paced industry. Notably, Gonzalo has been instrumental in launching key projects that integrate advanced programmatic advertising technologies, resulting in increased ad efficiency and better ROI for clients.
As a responsible and expeditious professional, Gonzalo is committed to fostering a collaborative environment that encourages creativity and strategic thinking. His passion for digital advertising and marketing drives him to stay ahead of industry trends, making him a valuable asset to Artear as it navigates the complexities of the digital landscape. Through his leadership, Gonzalo aims to not only achieve financial growth but also to contribute to the overall development of the organization, ensuring that Artear remains at the forefront of digital innovation.
