Evripidis Gourgoulidis serves as a Course Instructor at the Hellenic American Union, where he leads the Certificate in Digital Marketing program with a specialized focus on Influencer Marketing. With a robust background in Communications and Corporate Affairs, Evripidis brings a wealth of experience in brand...
Evripidis Gourgoulidis serves as a Course Instructor at the Hellenic American Union, where he leads the Certificate in Digital Marketing program with a specialized focus on Influencer Marketing. With a robust background in Communications and Corporate Affairs, Evripidis brings a wealth of experience in brand development, internal communications, and strategic media relations to his teaching role. His expertise extends to negotiating impactful CSR campaigns and managing high-profile sponsorships, which are critical skills in today's rapidly evolving digital landscape.
In his current position, Evripidis is dedicated to equipping students with the knowledge and tools necessary to navigate the complexities of digital marketing, particularly in leveraging influencer partnerships to enhance brand visibility and engagement. His curriculum not only covers the fundamentals of influencer marketing but also delves into crisis communications and public affairs, ensuring that students are well-prepared to address real-world challenges in the field.
Evripidis’s strong academic foundation, combined with his practical experience, allows him to provide invaluable insights into the strategic aspects of marketing and communications. He emphasizes the importance of crafting compelling press releases and effective communication strategies that resonate with diverse audiences. By fostering an interactive learning environment, he encourages students to engage critically with contemporary marketing trends, preparing them to become adept professionals in the competitive landscape of digital marketing. Through his guidance, students gain a comprehensive understanding of how to harness the power of influencers to drive brand success and cultivate meaningful connections in the digital age.
