As the Communications Director for the Illinois Corn Growers Association (ICGA) and the Illinois Corn Marketing Board (ICMB), Tricia Braid plays a pivotal role in shaping the narrative surrounding corn and corn-based ethanol in an increasingly complex media landscape. With a deep-seated passion for agriculture...
As the Communications Director for the Illinois Corn Growers Association (ICGA) and the Illinois Corn Marketing Board (ICMB), Tricia Braid plays a pivotal role in shaping the narrative surrounding corn and corn-based ethanol in an increasingly complex media landscape. With a deep-seated passion for agriculture and sustainability, Tricia is dedicated to enhancing the visibility of Illinois corn producers while fostering a greater understanding of their contributions to the global supply chain. Her expertise in public relations, coupled with her background in journalism and radio broadcasting, enables her to craft compelling stories that resonate with both consumers and industry stakeholders.
Tricia's current projects reflect her commitment to proactive communication strategies that address the challenges faced by the corn industry. She leads comprehensive media relations efforts, developing targeted marketing and PR plans that not only highlight the economic benefits of corn production but also emphasize its role in sustainable practices and renewable energy. As a spokesperson for ICGA and ICMB, Tricia effectively manages issues and counters misinformation, ensuring that the voices of Illinois corn farmers are heard and understood.
Her skills in legislative relations and strategic marketing are instrumental in advocating for policies that support the agricultural sector. Tricia’s work extends beyond traditional media; she actively engages with digital platforms, utilizing blogging and social media to connect with a broader audience. By fostering dialogue and transparency, she empowers clients to communicate their stories effectively, ultimately enhancing their bottom line while promoting a sustainable future for agriculture. Through her leadership, Tricia Braid exemplifies the vital intersection of communication and agriculture, driving positive change in the industry.
