Nicole Waks is a dynamic Senior Account Manager at RKD Group, where she leverages over nine years of marketing and branding expertise to drive impactful strategies and campaigns for the Salvation Army Eastern Territory (TSAE). In her current role, Nicole leads the strategic development across...
Nicole Waks is a dynamic Senior Account Manager at RKD Group, where she leverages over nine years of marketing and branding expertise to drive impactful strategies and campaigns for the Salvation Army Eastern Territory (TSAE). In her current role, Nicole leads the strategic development across multiple direct response channels, including email, direct mail, peer-to-peer (P2P) fundraising, and Nimble Connect. Her ability to identify the unique needs of various client divisions within the Eastern Territory allows her to deliver tailored campaigns that not only resonate with target audiences but also significantly enhance donation revenue and engagement.
Nicole's forward-thinking approach is complemented by her strong skills in account management and relationship development. She prides herself on providing “white glove” service, ensuring that each office's specific requirements are met with precision and creativity. Her expertise in creative problem-solving enables her to navigate complex challenges, while her adeptness in project management ensures that campaigns are executed seamlessly and on time.
In addition to her strategic prowess, Nicole is passionate about mentoring her teams, fostering an environment of innovation and collaboration. She believes that nurturing talent is crucial for driving success in the ever-evolving marketing landscape. With a keen eye for detail and a commitment to excellence, Nicole continues to make a significant impact at RKD Group, helping to elevate the mission of the Salvation Army and enhance its outreach efforts across the Eastern Territory.
