As a Strategic Agency Manager at Google, Florentine van der Molen plays a pivotal role in shaping the landscape of digital marketing within the Netherlands. With nearly a decade of experience in the marketing and tech sectors, Florentine specializes in cultivating strategic partnerships that drive...
As a Strategic Agency Manager at Google, Florentine van der Molen plays a pivotal role in shaping the landscape of digital marketing within the Netherlands. With nearly a decade of experience in the marketing and tech sectors, Florentine specializes in cultivating strategic partnerships that drive significant business growth. Her current responsibilities involve managing a diverse portfolio of performance agencies, where she focuses on delivering ambitious quarterly goals for both business and product growth. By leveraging her deep understanding of online and social media marketing, she develops and executes tailored strategies that not only enhance agency performance but also foster scalable product adoption across a wide array of accounts.
Florentine excels in building and nurturing relationships with C-level executives, ensuring alignment between agency objectives and Google's innovative solutions. Her expertise in client relations and advertising allows her to identify unique opportunities for collaboration, ultimately leading to impactful marketing campaigns that resonate with target audiences. In addition to her strategic acumen, Florentine is adept at sales management and marketing communications, enabling her to drive results in a competitive landscape.
Key projects under her leadership often involve integrating cutting-edge digital marketing tools and methodologies, enhancing agencies' capabilities to deliver measurable results for their clients. Florentine's commitment to excellence and her proactive approach to event management and online marketing make her a valuable asset to both her agency partners and the broader Google team. Through her efforts, she not only contributes to the success of individual agencies but also plays a crucial role in advancing Google's mission to empower businesses through innovative marketing solutions.
