As the Worldwide E-business Marketing Manager at Saint Laurent, Jimmy Hanafi plays a pivotal role in shaping the brand's digital landscape and e-commerce strategies across a diverse range of markets. With 17 years of experience in digital marketing and e-commerce, Jimmy leverages his entrepreneurial spirit...
As the Worldwide E-business Marketing Manager at Saint Laurent, Jimmy Hanafi plays a pivotal role in shaping the brand's digital landscape and e-commerce strategies across a diverse range of markets. With 17 years of experience in digital marketing and e-commerce, Jimmy leverages his entrepreneurial spirit and expertise to drive innovative solutions that enhance customer engagement and boost online sales. His responsibilities encompass the management of the global e-commerce strategy for YSL.com and the Rive Droite concept store, ensuring a seamless omnichannel experience for customers across 43 markets and 8 languages, including NOAM, EMEA, and APAC.
Jimmy's strategic vision is complemented by his hands-on experience in executing performance-driven digital marketing campaigns that resonate with luxury consumers. He is adept at analyzing market trends and consumer behavior, allowing him to tailor initiatives that elevate brand presence and drive conversion rates. As a key member of the YSL Client Engagement Steering Committee, he collaborates with cross-functional teams to enhance customer experience and loyalty through targeted marketing strategies and innovative digital solutions.
In addition to his marketing acumen, Jimmy serves as the primary contact for digital legal matters, data privacy policies, and GDPR compliance, ensuring that Saint Laurent navigates the complex regulatory landscape effectively. His proficiency in tools like Google AdWords and design software such as Photoshop further enhances his ability to create compelling marketing materials that align with the brand's luxury ethos. With a strong foundation in luxury sales and client strategy, Jimmy Hanafi continues to be an accelerator of digital transformation at Saint Laurent, driving growth and innovation in the ever-evolving e-commerce space.
