Esther Jurado is a dedicated Vendor Representative at Acosta Sales & Marketing, where she leverages her extensive experience in retail to enhance the visibility and sales of Kraft and P&G products in Walmart stores. In her current role, Esther employs her keen eye for visual...
Esther Jurado is a dedicated Vendor Representative at Acosta Sales & Marketing, where she leverages her extensive experience in retail to enhance the visibility and sales of Kraft and P&G products in Walmart stores. In her current role, Esther employs her keen eye for visual merchandising to ensure that products are not only well-stocked but also attractively displayed, driving consumer engagement and maximizing sales potential. Her hands-on approach involves meticulously checking merchandise on the shelves, utilizing her expertise in inventory management and assortment strategies to maintain optimal stock levels and prevent shrinkage.
Esther's commitment to loss prevention is evident in her proactive measures to identify and mitigate risks, ensuring that both the retailer and vendor interests are safeguarded. Her proficiency in Collaborative Planning, Forecasting, and Replenishment (CPFR) allows her to work closely with store management to align inventory levels with consumer demand, ultimately enhancing the shopping experience. Additionally, her strong phone etiquette and data entry skills facilitate effective communication with stakeholders, ensuring that all parties are informed and aligned on key initiatives.
Currently, Esther is involved in several key projects aimed at increasing brand visibility and driving sales growth for her assigned products. By analyzing sales data and market trends, she develops actionable insights that inform merchandising strategies and promotional activities. Her ability to adapt to the fast-paced retail environment and her passion for delivering exceptional results make her an invaluable asset to Acosta Sales & Marketing and the brands she represents.
