Brad De La Cruz serves as the Regional Director of Development for the North Central Valley at the University of California, Merced, where he leverages over 20 years of extensive experience in philanthropy and strategic planning to drive impactful fundraising initiatives. In his current role,...
Brad De La Cruz serves as the Regional Director of Development for the North Central Valley at the University of California, Merced, where he leverages over 20 years of extensive experience in philanthropy and strategic planning to drive impactful fundraising initiatives. In his current role, Brad is instrumental in shaping and executing the development strategy across a diverse geographical area that spans from Merced to Sacramento. His focus on building a robust donor base and establishing long-term strategic partnerships is pivotal in enhancing UC Merced's revenue capacity and philanthropic outreach.
Brad’s expertise in program management and analytics allows him to identify and engage potential donors effectively, ensuring that their contributions align with the university's mission and goals. He is adept at utilizing data-driven insights to refine fundraising strategies, which not only enhances donor engagement but also maximizes the impact of philanthropic investments. His leadership in volunteer management and annual giving campaigns has fostered a culture of giving within the community, encouraging alumni and local businesses to invest in the future of education and research at UC Merced.
Moreover, Brad is a skilled public speaker, often representing the university at various events and forums, where he articulates the transformative power of philanthropy in higher education. His commitment to fostering meaningful relationships with stakeholders and his passion for program development continue to drive the success of UC Merced’s Philanthropy and Strategic Partnerships division, positioning the university as a leader in educational advancement within the North Central Valley.
