Michelle K. Godfrey is a seasoned Marketing Program Manager at Microsoft, where she plays a pivotal role in shaping the go-to-market (GTM) strategy for innovative offerings within the Unified Support portfolio. With over 15 years of experience in high-tech and consumer sectors, Michelle leverages her...
Michelle K. Godfrey is a seasoned Marketing Program Manager at Microsoft, where she plays a pivotal role in shaping the go-to-market (GTM) strategy for innovative offerings within the Unified Support portfolio. With over 15 years of experience in high-tech and consumer sectors, Michelle leverages her extensive background in integrated marketing communications and strategic planning to drive impactful B2B and B2C initiatives. Her current focus on launching Microsoft’s Copilot, a generative AI tool, underscores her commitment to enhancing user experiences and streamlining product deployment.
In her role, Michelle leads cross-functional teams to develop comprehensive marketing strategies that resonate with diverse audiences. She excels in program management, ensuring that each project aligns with Microsoft’s broader business objectives while delivering measurable results. Her expertise in direct marketing and social media marketing allows her to craft compelling narratives that engage stakeholders and drive adoption of new technologies.
Key projects under her leadership include the strategic rollout of Copilot across various Microsoft products, where she utilizes her skills in copy editing and publishing to create high-quality marketing collateral. By fostering partnerships and sponsorships, Michelle enhances brand visibility and strengthens customer relationships, positioning Microsoft as a leader in the AI-driven market landscape. Her ability to navigate the complexities of marketing in a fast-paced environment, combined with her strategic mindset, makes her a valuable asset to the Microsoft team and the broader tech community.
