As the Director of Product & Solutions Marketing at Cybereason, Mike Smart plays a pivotal role in shaping the go-to-market strategies that resonate within the dynamic landscape of modern cybersecurity. With a deep understanding of the intricacies of the cybersecurity marketplace, Mike leverages his expertise...
As the Director of Product & Solutions Marketing at Cybereason, Mike Smart plays a pivotal role in shaping the go-to-market strategies that resonate within the dynamic landscape of modern cybersecurity. With a deep understanding of the intricacies of the cybersecurity marketplace, Mike leverages his expertise to collaborate closely with senior sales and marketing leaders, ensuring that the company’s offerings not only meet market demands but also drive significant brand awareness and revenue growth.
Currently, Mike is spearheading key projects that focus on building comprehensive end-to-end sales plays and pipeline generation strategies. By mapping sales methodologies and stages to the marketing buyer journey, he enhances coverage and conversion rates, ultimately empowering Cyber Defenders at both prospect and customer organizations. His strategic approach to solutions marketing is complemented by his proficiency in channel strategy and cloud security, allowing him to effectively communicate the value of Cybereason’s innovative offerings in a crowded marketplace.
Mike’s passion for cross-functional team leadership enables him to drive successful projects across various geographies, fostering collaboration between customer success teams, sellers, and partner sellers. His ability to synthesize complex technical concepts into compelling messaging ensures that stakeholders are well-informed and engaged. As a go-to-market specialist, Mike is committed to advancing Cybereason’s mission of providing cutting-edge cybersecurity solutions, positioning the company as a leader in the industry while addressing the evolving needs of its diverse clientele.
