Martha Knight is a seasoned Insight Consultant with over 20 years of experience in research, insight, and strategy, specializing in both quantitative and qualitative methodologies. Currently operating as an independent consultant, Martha leverages her extensive background to deliver actionable insights that drive customer-centric strategies for...
Martha Knight is a seasoned Insight Consultant with over 20 years of experience in research, insight, and strategy, specializing in both quantitative and qualitative methodologies. Currently operating as an independent consultant, Martha leverages her extensive background to deliver actionable insights that drive customer-centric strategies for businesses across various sectors, including retail and e-commerce. Her hands-on experience with UX research and focus groups allows her to deeply understand consumer behavior, while her expertise in web analytics and A/B testing ensures that her recommendations are grounded in robust data analysis.
Martha's current projects reflect her commitment to enhancing product development and strategic planning for her clients. She collaborates closely with teams to create business cases that not only identify market opportunities but also outline clear pathways for implementation. Her passion for customer-centricity is evident in her approach, where she emphasizes the importance of understanding the end-user experience to inform decision-making processes. By integrating insights from diverse research methods, Martha helps organizations navigate complex challenges and optimize their offerings to meet evolving consumer needs.
Whether it's through conducting in-depth focus groups or analyzing e-commerce performance metrics, Martha Knight is dedicated to empowering businesses with the knowledge they need to thrive in a competitive landscape. If you're seeking an experienced expert who can transform data into meaningful insights, Martha is ready to partner with you to unlock new growth opportunities and enhance your strategic initiatives.
