Valarie De La Garza, as the Chief Executive Officer of Fenton, has emerged as a dynamic force in the realm of strategic communications, driving significant growth and innovation within the agency. Under her leadership, Fenton has not only doubled its revenue but also expanded its...
Valarie De La Garza, as the Chief Executive Officer of Fenton, has emerged as a dynamic force in the realm of strategic communications, driving significant growth and innovation within the agency. Under her leadership, Fenton has not only doubled its revenue but also expanded its workforce, marking a remarkable milestone in the firm’s 40-year history. Valarie’s expertise in grassroots organizing and community outreach has been pivotal in fostering a culture of collaboration and social impact, aligning the agency’s mission with the pressing needs of the communities it serves.
One of Valarie's key projects includes spearheading initiatives that leverage new media and social media platforms to amplify the voices of marginalized communities. By integrating strategic communications with a strong commitment to social change, she has successfully positioned Fenton as a leader in advocacy and public engagement. Her passion for storytelling is evident in her approach to marketing communications, where she emphasizes authentic narratives that resonate with diverse audiences.
Valarie’s commitment to professional development within the agency is equally notable. She has implemented comprehensive training programs that enhance skills in event management, blogging, and media studies, empowering staff to excel in their roles and contribute to the agency’s mission. As a thought leader in the industry, Valarie continues to inspire her team and clients alike, championing innovative solutions that drive meaningful change. Her vision for Fenton is not just about growth in numbers but about cultivating a legacy of impactful communication that transforms communities and fosters social justice.