As the Global Brand Experience + Innovation - Sr. Narrative Director at Nike, Kelly Letourneau stands at the intersection of creativity and strategy, leveraging her two decades of experience to shape compelling brand narratives that resonate across diverse platforms. In her current role, she spearheads...
As the Global Brand Experience + Innovation - Sr. Narrative Director at Nike, Kelly Letourneau stands at the intersection of creativity and strategy, leveraging her two decades of experience to shape compelling brand narratives that resonate across diverse platforms. In her current role, she spearheads key projects that redefine the consumer experience through immersive storytelling and experiential design, both in live environments and virtual spaces. Kelly’s expertise in the Metaverse and game design allows her to craft innovative brand extensions and collaborations that engage audiences in unprecedented ways, merging the physical and digital realms.
Her strategic leadership is evident in her ability to connect ideas with the right platforms and audiences, ensuring that Nike's brand identity remains at the forefront of cultural conversations. Kelly's work encompasses a wide array of specialties, including social and editorial content, experiential marketing, and retail design, all of which are vital in creating cohesive brand experiences that captivate consumers. She excels in art direction, photography, and content strategy, utilizing her skills to enhance Nike's narrative across various touchpoints.
Moreover, her passion for joyful collaboration fosters an environment where creativity thrives, empowering teams to push boundaries and explore new possibilities in brand storytelling. As a futurist, Kelly is not only focused on current trends but is also dedicated to anticipating the evolving landscape of consumer engagement, ensuring that Nike remains a leader in innovative brand experiences. Through her visionary approach, she continues to elevate Nike's narrative, making it more relevant and impactful in a rapidly changing world.
