As the Director of Data Science and Analytics at Groupe Clarins, Mikael Friederich plays a pivotal role in shaping the company's Direct-to-Consumer (DTC) strategy through data-driven insights and innovative analytical solutions. With a passion for unraveling complex systems, Mikael leverages his expertise in data science...
As the Director of Data Science and Analytics at Groupe Clarins, Mikael Friederich plays a pivotal role in shaping the company's Direct-to-Consumer (DTC) strategy through data-driven insights and innovative analytical solutions. With a passion for unraveling complex systems, Mikael leverages his expertise in data science to enhance the profitability of digital sales while ensuring an exceptional consumer experience. His current focus includes influencing the product roadmap by driving key analytical and machine learning projects across North American markets, collaborating closely with cross-functional teams in Product, Marketing, and Engineering.
Mikael’s leadership extends to overseeing comprehensive analytics that provide actionable insights into e-commerce sales, product performance, and customer satisfaction metrics, such as Net Promoter Score (NPS). By employing advanced tools like Tableau, QlikView, and Microsoft Power BI, he transforms raw data into meaningful visualizations that inform strategic decision-making. His commitment to building robust capabilities and processes enables the organization to harness the full potential of its data assets, fostering a culture of data-driven decision-making.
In addition to his technical skills, Mikael's entrepreneurial spirit drives him to explore innovative digital strategies that align with consumer behavior trends. His ability to synthesize complex data into clear, actionable insights not only enhances operational efficiency but also positions Groupe Clarins at the forefront of the beauty industry’s digital transformation. Through his work, Mikael continues to empower teams to make informed decisions that ultimately enhance customer engagement and drive business growth.
