Emet Cohen serves as the Director of West Region Product Strategy at Cigna, where he plays a pivotal role in shaping the company’s approach to market needs across Arizona, California, Colorado, and the Pacific Northwest. With a robust background in business operations and product strategy,...
Emet Cohen serves as the Director of West Region Product Strategy at Cigna, where he plays a pivotal role in shaping the company’s approach to market needs across Arizona, California, Colorado, and the Pacific Northwest. With a robust background in business operations and product strategy, Emet leverages digital tools to enhance personalized experiences and streamline internal operational efficiencies. His expertise lies in driving strategic initiatives that not only improve client engagement but also facilitate digital transformations within the organization.
In his current role, Emet is tasked with understanding and prioritizing the unique solution needs of diverse markets. He translates these insights into actionable strategies for buyer groups and solution lines, ensuring that Cigna’s product offerings are aligned with market demands. This involves a deep dive into data analysis and market trends, allowing him to craft targeted go-to-market strategies that resonate with clients and stakeholders alike. Emet’s leadership is characterized by a collaborative approach, as he works closely with cross-functional teams to execute product strategies that drive optimal business results and growth.
His extensive experience in disability insurance and account management complements his strategic vision, enabling him to effectively navigate the complexities of the healthcare landscape. Emet’s proficiency in project management and organizational leadership further enhances his ability to lead initiatives that foster innovation and adaptability within Cigna. As he continues to champion digital transformation efforts, Emet Cohen remains committed to delivering value-driven solutions that elevate the client experience and position Cigna as a leader in the industry.
