Francoisolivier Grisel serves as the VP of Growth at Responsive, where he leverages his diverse expertise to spearhead innovative strategies that drive hyper-growth in the B2B tech landscape. With a solid foundation in engineering and a robust marketing acumen, Francoisolivier excels at bridging the gap...
Francoisolivier Grisel serves as the VP of Growth at Responsive, where he leverages his diverse expertise to spearhead innovative strategies that drive hyper-growth in the B2B tech landscape. With a solid foundation in engineering and a robust marketing acumen, Francoisolivier excels at bridging the gap between product development and market execution. His role is pivotal in delivering a consistent new business pipeline to the Sales team, utilizing a blend of inbound and outbound marketing channels, including web, SEO, SEM, and Account-Based Marketing (ABM).
Francoisolivier is particularly passionate about user activation and habit formation on the Responsive platform. He leads the growth marketing team in crafting lifecycle marketing programs that enhance user engagement through targeted in-product communications and strategic email marketing campaigns. His approach is data-driven, ensuring that every decision is backed by analytics and insights, which he utilizes to optimize marketing performance and drive demand generation.
Under his leadership, the team has successfully launched several key projects that have not only increased brand visibility but also significantly improved user acquisition and retention rates. Francoisolivier’s commitment to building rockstar teams is evident in his people management style, fostering an environment of collaboration and innovation. His strategic mindset and hands-on experience in channel marketing, product launches, and case studies make him a formidable leader in the tech industry, dedicated to propelling Responsive to new heights in growth and market presence.
