Gena Koufos, RN, MS, MBA, serves as the Global Data Digital & Technology Strategy Lead at Takeda, where she plays a pivotal role in driving the company's transformation into a Digital Biopharmaceutical Company. With over 15 years of experience in the healthcare and pharmaceutical sectors,...
Gena Koufos, RN, MS, MBA, serves as the Global Data Digital & Technology Strategy Lead at Takeda, where she plays a pivotal role in driving the company's transformation into a Digital Biopharmaceutical Company. With over 15 years of experience in the healthcare and pharmaceutical sectors, Gena is at the forefront of innovation and digital health initiatives. Her expertise lies in identifying emerging trends and harnessing digital health opportunities to address unmet patient and clinician needs.
In her current role, Gena has been nominated by executive leadership to spearhead the expansion of the Target Digital Profile (TDPP) at an enterprise level. This initiative has gained significant traction, evolving into a C-Suite priority that underscores Takeda's commitment to leveraging data and technology to enhance patient outcomes and streamline operations. Gena's strategic vision is instrumental in fostering partnerships with both start-ups and established tech companies, enabling the integration of cutting-edge solutions that address critical business challenges.
Her skill set encompasses data analysis, biotechnology, and digital health, allowing her to navigate the complexities of the healthcare landscape effectively. Gena's leadership in this space not only enhances Takeda's operational capabilities but also positions the company as a leader in the digital transformation of the biopharmaceutical industry. Through her innovative approach, Gena is dedicated to creating sustainable solutions that ultimately improve the quality of care for patients worldwide, making her a key player in the ongoing evolution of healthcare delivery.
