Dallas Li is a seasoned professional in the realm of market research and consumer insights, currently serving as the Director at UBS Evidence Lab. In this pivotal role, Dallas spearheads the engagement of UBS Investment Bank's equity analysts, ensuring that their unique research needs are...
Dallas Li is a seasoned professional in the realm of market research and consumer insights, currently serving as the Director at UBS Evidence Lab. In this pivotal role, Dallas spearheads the engagement of UBS Investment Bank's equity analysts, ensuring that their unique research needs are met with tailored, innovative solutions. His expertise in data analytics and alternative data has been instrumental in pioneering the market research practice at UBS Evidence Lab, where he consistently delivers actionable insights that inform and drive strategic investment decisions.
Dallas's commitment to fostering strong relationships with research analysts is a cornerstone of his approach, enabling him to effectively align the capabilities of Evidence Lab with the evolving demands of the financial landscape. His leadership in cross-functional collaboration has not only enhanced the quality of insights generated but has also facilitated a culture of knowledge sharing and innovation within the team.
With a robust skill set that includes qualitative research, segmentation, brand tracking, and customer insight, Dallas is adept at leveraging diverse methodologies to extract meaningful market intelligence. His proficiency in survey design and competitive intelligence further enhances his ability to provide comprehensive business insights that resonate across multiple industries. As a thought leader in media research and mystery shopping, Dallas continues to push the boundaries of traditional market research, ensuring that UBS Evidence Lab remains at the forefront of delivering impactful insights that shape investment strategies and drive client success.
