Rodrigo Velasquez is a seasoned professional with over 18 years of extensive experience in digital messaging, specializing in email, SMS, and push communications. Currently serving as the Digital Marketing and Automation Manager at Manulife, Rodrigo plays a pivotal role in shaping the company's email marketing...
Rodrigo Velasquez is a seasoned professional with over 18 years of extensive experience in digital messaging, specializing in email, SMS, and push communications. Currently serving as the Digital Marketing and Automation Manager at Manulife, Rodrigo plays a pivotal role in shaping the company's email marketing and automation strategy. He is accountable for developing a comprehensive roadmap that aligns with the diverse needs of Manulife's various business areas, ensuring that digital marketing initiatives are not only effective but also scalable.
Under Rodrigo's leadership, the team is undergoing a transformative shift towards a more agile service model, designed to support the increasing demand for automated, self-serve solutions. This innovative approach enables stakeholders across the organization to access on-demand marketing capabilities, enhancing operational efficiency and responsiveness to market trends. Rodrigo's expertise in leveraging advanced digital marketing software and analytics tools allows him to provide actionable insights that drive business objectives forward.
His proficiency in business strategy and digital strategy, combined with a strong foundation in public relations and social media, positions him as a key advisor to clients and multidisciplinary teams. Rodrigo's ability to integrate artificial intelligence into marketing automation processes further enhances the effectiveness of campaigns, ensuring that Manulife remains at the forefront of digital innovation. With a keen understanding of the complexities of digital communications, Rodrigo Velasquez is not only a leader but also a visionary in the realm of digital marketing, committed to delivering impactful results for Manulife and its clients.
