Hersh Markusfeld serves as the President and CEO of Strategic Health Management Corporation (SHM), where he has been instrumental in driving innovation within the insurance sector. With a keen focus on developing proprietary, patented approaches to pricing and product packaging, Hersh has successfully differentiated SHM's...
Hersh Markusfeld serves as the President and CEO of Strategic Health Management Corporation (SHM), where he has been instrumental in driving innovation within the insurance sector. With a keen focus on developing proprietary, patented approaches to pricing and product packaging, Hersh has successfully differentiated SHM's offerings in a competitive marketplace. Under his leadership, the company initially concentrated on long-term care insurance, collaborating with distributors and insurers to create preferred risk products that resonate with both LTCI sales specialists and sponsored groups.
Recognizing the evolving needs of consumers, Hersh has spearheaded the expansion of SHM's product portfolio to include combination annuity and life insurance products. This strategic pivot not only enhances the firm's market presence but also addresses the growing demand for integrated financial solutions that offer both security and growth potential. His expertise in product development and risk assessment has positioned SHM as a leader in the insurance industry, particularly in the realms of long-term care, critical illness insurance, and innovative combo products.
Hersh's commitment to excellence is further underscored by his affiliations with esteemed organizations such as the Society of Actuaries and the American Academy of Actuaries. As a Fellow of the Society of Actuaries, he brings a wealth of knowledge in actuarial science to SHM, ensuring that the company remains at the forefront of industry advancements. His visionary leadership and dedication to creating meaningful insurance products not only benefit insurers and distributors but also empower consumers to make informed financial decisions for their future.
