As the Club Communications Director at McMahon Group, Inc., Joe Barks leverages his extensive experience in business-to-business communications to elevate the narrative surrounding the club and resort industry. With a career that began with the launch of Club & Resort Business magazine in April 2005,...
As the Club Communications Director at McMahon Group, Inc., Joe Barks leverages his extensive experience in business-to-business communications to elevate the narrative surrounding the club and resort industry. With a career that began with the launch of Club & Resort Business magazine in April 2005, Joe has established himself as a thought leader, crafting compelling cover-story profiles for over 150 distinguished club and resort properties. His deep understanding of the nuances of club management allows him to produce insightful articles that resonate with industry professionals and stakeholders alike.
At McMahon Group, Joe plays a pivotal role in shaping the firm’s communications strategy. He is responsible for writing and editing high-impact articles that highlight the achievements of the winners of the prestigious Excellence in Club Management Awards, co-sponsored by McMahon and the National Club Association. His expertise extends beyond writing; Joe prepares comprehensive survey reports and white papers that provide valuable insights to clients, ensuring they are well-informed about industry trends and best practices. Additionally, he leads focus groups that facilitate meaningful discussions among club managers, fostering a collaborative environment for sharing ideas and solutions.
Joe's skill set encompasses not only writing and editing but also marketing and communication strategies that enhance the visibility of McMahon Group’s offerings. His interviewing prowess enables him to extract valuable insights from industry leaders, further enriching the content he produces. Through his multifaceted role, Joe Barks continues to be an influential voice in the club and resort sector, driving forward-thinking conversations and helping clubs navigate the complexities of modern management.
