As the Senior Vice President of Marketing at American Bath Group (ABG), Kimberly Kanary plays a pivotal role in shaping the brand's strategic direction and enhancing its market presence in the competitive bathware industry. With a wealth of experience in marketing and communications, Kimberly has...
As the Senior Vice President of Marketing at American Bath Group (ABG), Kimberly Kanary plays a pivotal role in shaping the brand's strategic direction and enhancing its market presence in the competitive bathware industry. With a wealth of experience in marketing and communications, Kimberly has successfully led key initiatives that have reinvigorated ABG’s diverse portfolio, which includes over 20 well-known brands in the bathware sector. Her expertise in online marketing, communications planning, and message development has been instrumental in reaching target audiences across multiple channels, including wholesale, retail, and e-commerce.
Kimberly's current focus includes spearheading innovative marketing campaigns that leverage a strategic media mix to elevate brand visibility and drive customer engagement. By utilizing her strong skills in copy editing and web content management, she ensures that ABG's messaging is not only compelling but also consistent across all platforms. Her commitment to excellence is evident in her ability to analyze market trends and consumer behavior, enabling her to develop targeted strategies that resonate with ABG’s diverse customer base.
In addition to her marketing acumen, Kimberly is known for her discipline and perseverance in overcoming professional challenges. She fosters a collaborative environment that encourages creativity and innovation among her team, ultimately leading to exceptional results. As she continues to navigate the evolving landscape of the bathware industry, Kimberly remains dedicated to elevating ABG's brands and exceeding strategic goals, solidifying the company's position as a leader in the market.
